Marketing Public Relations Book Publishers

Book Promotion Workshop


This is a hands-on workshop designed to provide clients with all the tools they need to start and execute their own book promotion plan.  The workshop follows a how-to guide that includes marketing, public relations, press release templates, target contact lists and more.  Cost for the Book Promotion Workshop is a one-time, flat fee.  This workshop is ideal for authors that currently lack the budget to retain an outside PR agency.


Workshop Duration


The total duration is roughly six (6) hours.  Module 1 and Module 2 are typically completed in the same day.

  • Module 1 is approximately 2 hours.

  • Module 2 is approximately 1.5 hours.

  • Module 3 is approximately 2.5 hours.



A homework assignment is given at the end of Module 2.




The student will have completed his/her Book Promotion Plan, including marketing and public relations, at the end of Module 3.


Outline of Module 1 - Marketing Overview

  • Introduction

  • Marketing, Advertising and PR Definitions

  • Marketing Segmentation / Identify Your Target Audience

  • Book Positioning

  • Book Value Proposition

  • Marketing Goals

  • Sales Goals

  • Matching Marketing Efforts with Expected Return on Investment (ROI)

  • Sales Channel

  • Effective Marketing Campaigns

  • Guerrilla Marketing

  • Sustainability

  • Resources

  • Creating the Book Promotion Plan

  • Promotional Mix

    • Advertising

    • Personal Selling

    • Publicity / Public Relations (Newspapers, Magazines, Radio, Online, TV)

    • Sales Promotions Targeted at Book Stores (Coupons, Co-ops, etc.)

  • Product Life Cycle

Outline of Module 2 - Book Public Relations Tactics

  • Target contacts lists specifically for your company including editorial and/or analyst contact information (Note:  Availability varies by industry, by book genre, etc.)

  • How to conduct media and/or analyst relations (etiquette, timing, strategy, goals) and build relationships with reporters and analysts

  • How/when/why to conduct media and analyst tours

  • Pitching Techniques / How to get a reporter or analyst to talk to you

  • How to leave effective voice mail messages

  • The importance of white papers, bylines, customer testimonials and community relations

  • The value of award opportunities and trade shows

  • What is a press kit and what should be included

  • How to handle the interview with the media

Outline of Module 3 - Action Plan

  • Review Student's Homework / Questions and Answers

  • Review Student's Draft Book Promotion Plan

  • Branding Yourself / Author Positioning

  • Web Site Feedback

  • Next Steps

Templates Provided

  • Press Release

  • Media Alert (announcing a publicity stunt)

  • Pitch Letter (author event)

  • Pitch Letter (editorial board meeting)


Bonus:  If booked by July 15th, the workshop includes up to one hour of post-workshop consulting PLUS a one-month placement of your button ad (125x100 pixels, .GIF file) –OR– your press release/article on the Minority Professional Network (MPN) Book Channel:


Sign Up Today


We invite potential clients for marketing, book public relations (PR) and book publishing services to complete our free, no obligation Request for Proposal (RFP) form.  The RFP form will help us provide you with a customized proposal that outlines deliverables, schedule and cost.  View the RFP form.


The Alpha Multimedia Speakers Bureau is available to provide motivational and instructional speakers and facilitation of workshops.  We are a cost effective resource (typically $3300, including travel costs) for audiences around the world including corporate executives, small businesses, professional organizations, conference attendees, book clubs, religious groups, and students.



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