Marketing Public Relations Book Publishers

Self-Publishing Workshop

This workshop covers the basics of how to write, print and market your own book.  You will learn how you can maintain total control and keep all of the profits, while avoiding costly mistakes.  In short, this workshop will save authors time and money.  Cost for the workshop is a one-time, flat fee.


Workshop Duration


This workshop is typically scheduled from four to eight hours.


Workshop Outline


Module A - Self-Publishing Basics

  • Terminology

  • Self-Publishing Pros and Cons

  • Look Out for Scams

  • Fee-Based Print-On-Demand vs. Self-Publishing

  • Subsidiary Rights

  • Grammar & Editing

  • Writing with a Target Market in Mind

Module B - Self-Publishing Advanced Tactics

  • Printing Terminology

  • Publication Dates vs. Press Dates

  • Book Cover Creation

  • ISBN, LLCN and UPC

  • Typesetting and Layout

  • How to Choose a Printer

  • How to Generate a RFQ for Printing Services

  • How to Get and Obtain Reviews

  • Copyright Issues

  • Library of Congress Submission

  • Books in Print Registration

Module C - Marketing and Public Relations

  • Branding Yourself

  • Web Sites

  • Target Geographic Markets

  • Target Customer Demographics

  • Book Value Proposition

  • Marketing and Sales Goals

  • Book Positioning / Book Marketing Strategy

  • Author Positioning

  • Product Strategy for Your Book

  • Public Relations (PR) Plan

  • Advertising Plan

  • Sales Promotion Plan

  • Personal Selling Plan

  • Distribution Plan

  • Event Marketing / Book Signings

Sign Up Today


We invite potential clients for marketing, public relations (PR) and book publishing services to complete our free, no obligation Request for Proposal (RFP) form.  The RFP form will help us provide you with a customized proposal that outlines deliverables, schedule and cost.  View the RFP form.


The Alpha Multimedia Speakers Bureau is available to provide motivational and instructional speakers and facilitation of workshops.  We are a cost effective resource (typically $3300, including travel costs) for audiences around the world including corporate executives, small businesses, professional organizations, conference attendees, book clubs, religious groups, and students.



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