Training Workshops

That Make THE Difference

Kickstart your own Public Relations Program.
Let us help you get started today.

Public Relations Kickstart Workshop

This is a hands-on workshop designed to provide new clients with all the tools they need to kickstart and execute their own basic Public Relations (PR) program on a shoestring budget. The workshop follows a how-to guide that includes news release templates, editorial calendars and more.  

This workshop is ideal for companies that currently lack the budget to retain an outside PR agency.

Workshop Duration and Price

This workshop is typically scheduled for three to four hours.  We provide two hours of consultation after the workshop. Price for the workshop is a one-time, flat fee of $497. 

[Delivered In-Person or by Zoom]

Workshop Outline

Part One

  • Overview and definition of PR, media relations, advertising and marketing including the definition, value, and importance of PR campaigns
  • Understanding target audiences (horizontal vs. vertical, consumer vs. trade or business)
  • Collaborate on target contacts lists specifically for your company including editorial and/or analyst contact information (Note:  Availability varies by industry, product, and target segment)

Part Two

  • The importance of awards, white papers, bylines, customer testimonials and community relations
  • How/why/when to write a news release, a news release template, and examples
  • Overview of what an online press kit is and what should be included
  • Pitching Techniques – How to get a reporter or analyst to talk to you
  • How to handle the interview with the media

Templates Provided

  1. 1
    Press Release
  2. 2
    Media Alert - Announcing Publicity Event or Stunt
  3. 3
    Pitch Letter or Script

Get Started Today!

Why wait?  Let us help you Kickstart your own Public Relations Program now!