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Self-Publishing Workshop

This workshop covers the basics of how to write, print and market your own book.  You will learn how you can maintain creative control and keep all of the profits, while avoiding costly mistakes – saving authors time and money.

Thomas Brooks is the author of the award-winning book A Wealth of Family: An Adopted Son's International Quest for Heritage, Reunion and Enrichment [ISBN: 978-0977462933]. The book was named a “Best Books” Award Winner by USA Book News and was an Amazon bestseller in its category. This inspiring adoption and reunion saga delivers timely and provocative viewpoints on multicultural families and powerful insights on how to triumph over racism and poverty.

His second book, 26.2 Ways to Just Do It Now: Keys for Sustainable Happiness and Success, launched in Fall 2020.

Workshop Duration and Price

This workshop is typically scheduled for four to six hours.

Price for the workshop is a one-time, flat fee of $997.

[Delivered In-Person or by Zoom] 

Workshop Outline

Module A 
Self-Publishing Basics
  • Self-Publishing Pros and Cons
  • Fee-Based Print-On-Demand vs. Self-Publishing
  • Subsidiary Rights
  • Grammar & Editing
  • Target Audience
Module B 
Advanced Self-Publishing
  • Printing Terminology
  • Publication Dates vs. Press Dates
  • Book Cover Creation
  • ISBN, LLCN and UPC
  • Type Setting and Layout
  • Choosing a printer
  • Getting Reviews
  • Copyright Issues
  • Library of Congress
  • Books in Print
Module C 
Marketing & PR for Authors
  • Branding Yourself
  • Web Sites
  • Target Geographies & Customer Personas
  • The Book Value Proposition
  • Marketing and Sales Goals
  • Author Positioning
  • Public Relations Plan
  • Personal Selling Plan
  • Distribution

What They Say...

Barbara Gowan


Alpha Multimedia worked with me closely on all aspects of the marketing and public relations related to my book. Thomas guided me from developing the positioning and value proposition for the book, to press releases, target media contacts and more. His wisdom as it relates to book marketing and PR is priceless.

Barbara Gowan

Franchee Harmon


Alpha Multimedia was very polished in how they worked with me as the client, and in their tactics with the media. Thomas was always available to help with whatever I needed. Their carefully planned approach resulted in numerous reviews and interviews for our book launch. We definitely recommend Alpha Multimedia.

Franchee Harmon

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